Logos and Idents

New Line Cinema

     15 second length

     Animation lasts for 10 seconds

     Pauses on logo for 5 seconds

    Music played over the top

    Simple motif

    Simple animation

Paramount Pictures:

    20 second length

     Animation lasts for 15 seconds

    5 second pause

    Orchestral music

    Simple motif

    Very animated with stars flying across a river and a mountain

Touchstone Pictures:

     12 second length

     Very simple animation

     Logo lights up and the name moves in from the bottom of the frame

     Animation lasts for 10 seconds

     2 second pause then fade

      No music

Columbia Pictures:

       20 second length

       Orchestral music (very grand)

     13 second animation

     Camera is moved back away from the torch then the company name fades in at the top of the frame

       7 second pause to fade

       Simple motif

Lionsgate Films:

       22 second length

       Very subtle music

     Noises of cogs

       Heavily animated, moving cogs, opening gate

     15 second animation

      5 second pause to fade

Summary:

      Most logos and indents last for roughly 15-20 seconds

      Animations last roughly 10-15 seconds

      Normally there is a pause after the animation for about 5 seconds

      There is either no music or a simple motif of music