Summary
Company production logos
· The mean average was 18 seconds, ranging from 9 seconds to 21, from all the production logos I have watched. So it would be useful aiming for a clip that doesn’t last too long but is long enough to establish the name.
· Most of the production logos have bold fonts and colours that stand out so that they leave a lasting image in the viewer's head - important as the company is selling themselves. I was thinking of having black text on a yellow background for our credits so that the black colour is prominent, though I don’t think that the size of the text will be as big as the ones that are normally used, I was thinking it would be more effective if we had in the style of writing / correct font to go with theme.
· The company production logos I have viewed mostly have music that builds up to add suspense and excitement. I was thinking of doing it in the same style as ‘Metro Goldwyn Mayer’ as they have no background music, but they have the sound effects of a lion roaring. In ours I thought it could be a sound of a pencil scratching and then a whooshing sound for when the pin is placed, which should be achievable and could be quite effective and memorable.
· Another thing I have noticed is that half of the idents were very elaborate and had huge production values and the others were very simple. This often reflected the size and wealth of the production company responsible, also if they are a large global media corporation or a small independent one. It would be a lot more simple if we did one that was not complex as we do not have enough time or money to do so, and so we will need to keep it to a minimum, and this is clearly acceptable for a small company in the industry.
Ideas on title and credits
· Don’t show up for long but is long enough to read the name of the title.
· Normally plain text in a colour that stands out from the rest of the screen.
· Tend to appear throughout the opening and end into the two minute mark.
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