I think by choosing strong male characters, they will be addressed to the female audience to be adored, however the male audience can also admire them too when the character is seen as looking ‘cool’, which is what happens in heist films. Also, the fact that there’s a boss who lives a wealthy lifestyle is aspirational for a lot of people who like to look at the big houses and expensive gadgets. Having a whole gang gives different character types for people to relate to.
Whilst researching heist films, I’ve noticed that the late teenage years to the early twenty’s are the popular age audience because it interests them the most and those are the ages when you start to afford buying DVD’s or watching it on cinema.
http://en.wikipedia.org/wiki/Heist_film
In our research, we found it quite difficult to identify a clear target audience for our kind of film. On the one hand, we think that defining a target audience is necessary in all kinds of media industries because audiences are becoming more and more split up and a lot of success now rests on niche audiences. On the other hand, the film industry seems to be all about big audiences, and at the very least you need enough people to see your film to get back the money you have spent on it.
A text book tells us the age group everyone wants is the 16 – 34 demographic (because they tends to spend the most money on media products and merchandising and once ‘caught’, have a long life span to continue consuming), we think our film has quite a wide appeal.
We feel the film appeals to audiences who enjoy a good plot with a lot of twists and turns and action, but who also like the safety of a feel-good film that is likely to turn out well in the end.
The article below comments on how stylish heist films are and how this is part of their appeal - the anti-heroes are always 'cool' and are aspirational for the audience. This seems to be a factor that would appeal across ages and genders.
http://findarticles.com/p/news-articles/mail-on-sunday-london-england-the/ml_8003_iis_2007_May_27/style-council-oceans-just-brilliant
The two articles below say that heist films are 'guy' movies. I know that the often all male cast of the heist film might make this seem true, but I think that women do find heist films appealing, and some very successful ones such as TV series "Hustle" have important female characters:
http://hollywood.com/feature/Top_Ten_Heist_Movies/6173872
http://walesonline.co.uk/showbiz-and-lifestyle/film-in-wales/2010/01/18/all-male-action-films-it-s-a-heist
In our research, we found it quite difficult to identify a clear target audience for our kind of film. On the one hand, we think that defining a target audience is necessary in all kinds of media industries because audiences are becoming more and more split up and a lot of success now rests on niche audiences. On the other hand, the film industry seems to be all about big audiences, and at the very least you need enough people to see your film to get back the money you have spent on it.
A text book tells us the age group everyone wants is the 16 – 34 demographic (because they tends to spend the most money on media products and merchandising and once ‘caught’, have a long life span to continue consuming), we think our film has quite a wide appeal.
We feel the film appeals to audiences who enjoy a good plot with a lot of twists and turns and action, but who also like the safety of a feel-good film that is likely to turn out well in the end.
The article below comments on how stylish heist films are and how this is part of their appeal - the anti-heroes are always 'cool' and are aspirational for the audience. This seems to be a factor that would appeal across ages and genders.
The two articles below say that heist films are 'guy' movies. I know that the often all male cast of the heist film might make this seem true, but I think that women do find heist films appealing, and some very successful ones such as TV series "Hustle" have important female characters:
http://hollywood.com/feature/Top_Ten_Heist_Movies/6173872
http://walesonline.co.uk/showbiz-and-lifestyle/film-in-wales/2010/01/18/all-male-action-films-it-s-a-heist
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