Researching the Target Audience

http://en.wikipedia.org/wiki/Heist_film

A heist film can be filmed and constructed in several different ways, depending on who the target audience is. For example, a heist film could be a comedy and this will probably be more likely to attract younger people than if it was a serious action film (e.g. Tower Heist). So it is necessary to find out who we will aim to attract into watching our film.

http://www.youtube.com/watch?v=Z4KXF7NWFRE

This film is a cast of adults however the humour also widens the target audience out to children, but there are some jokes that only adults would understand and so it will be humorous to them too. We think our film will come across as a family film, but it doesn't necessarily need to have quite such a direct appeal to children.

I have noticed that heist films can be adapted to all ages and genders. For example, this film seems to have a much older cast - the 'one last job' is about age as much as anything:

http://www.cinemablend.com/reviews/The-Heist-177.html

This site suggests that Tower Heist is aimed at a teen audience:

http://www.commonsensemedia.org/movie-reviews/tower-heist/user-reviews/kids

For example, ‘Bugsy Malone’ cast all children and this would appeal more that age group as you expect them to act as they do.

http://uk.imdb.com/title/tt0074256/

And here is a review of a heist film with a mainly female cast:

http://hollywoodlife.com/2012/11/09/maeve-quinlan-teenage-bank-heist-go-girl-energy-drink/

So really we have a lot of flexibility with our audience and can adapt the genre to pretty much target who we want.

As we have a young cast and our film has a light-hearted feel, I think we are targteting the younger ends of the market. We have voth male and female members of the gang, so hopefully we will appeal to both genders.