Monday, 11 March 2013

Evaluating Genre Conventions in our Product

1.Title
  • Bold orange text with a simple font appears on a black background
  • Orange has a slight retro feel associated with the heist genre
  • Animated cards fly from the bottom of the screen as if being dealt
  • Fits into the style well because bright coloured text is common in heist films
  • Cards emphasise poker game at the beginning and that it is a heist film which is a big gamble so is easily associated with gambling.

2.Credits
  • Same bright orange text as the title
  • Two different animations on the text one for the actors and the other for the crew.
  • Stand out from the action but don't disrupt it.


3 & 4. Characters
  • Each character has a unique style to help differentiate from one another
  • The Boss character is defined by being mysterious with very little of him being shown
  • The ‘Hacker’ is distinguished with his clothes being more casual then the others
  • The ‘Pickpocket’ is distinguished by her smart clothes
  • The ‘Charmer’ is distinguished by his smart suit
  • All the characters are portrayed as being wealthy
  • Mixed cast of male and female actors
  • Each character falls within a stereotype of the heist film genre where there is a wide range of characters who will fulfill different roles and carry out different functions in the group. This is the case in e.g. "Ocean's Eleven".


5 & 6. Mise-en-scène
  • Wealthy characters, costumes are very smart with suits being used to emphasise this point
  • Props such as a poker sets are used to create competitive atmosphere
  • There are three main locations used, one for each individual character
  • The first location is a large house which the first character owns. The house is very neat and is decorated with expensive items; this is to show that this character is very wealthy
  • The second location used was the tech room used by the second character that enters the room and starts hacking a computer. This location helps reinforce the characters' stereotype and has a sense of the small individual beating the big company which is important in heist films.
  • The third location is of a park where the third character steals a bag of an unsuspecting victim, a park bench is used because they are classic spy meeting places so there is a cross-over genre there.



7, 8 & 9 Camera work
  • We used many varied shots in our film because we had to show three different characters in three different locations.
  • During the poker scene we use a couple of close-up panning shots; this allows the viewer to feel closer to the action, and to add movement to the scene
  • We used extreme close-ups on the boss character so as to not reveal his identity. This mystery is used a plot device to keep the audience guessing
  • We tried to keep the shots varied as this is common of other heist films
  • Long shot of park to allow sense of space and where characters are in relation to each other - heist plots are complex so this kind of orientation is often needed.

10. Editing
  • We tried to keep the editing style as non-transparent as possible as this is common of most heist films
  • Freeze frames where used as the credits for a character appeared, this added screen time emphasises the important characters
  • Several wipe transitions are used, this - common device in heist genre e.g. "lock Stock" and "Hustle" as heist genre has a distinctive non-transparent editing style -  used every time the location changes, this also adds a light-hearted and up-to-date feel

11& 12. Sound
  • Dialogue is used by the boss to briefly hint at the beginning scene, this is kept short and vague so as to add mystery
  • Throughout the first two minutes a jazzy bass track is played, this keeps the tone upbeat and is the kind of music associated with the genre. Jazz music is used throughout the Ocean's franchise for example.


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